
Lake Wales Main Street Progress Report
July 9, 2010 – August 13, 2010
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New Members: Manager hand-distributed the flyer showing new membership benefits to solicit new members and recruited six new members:
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Mayers Jewelers
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Bullard Insurance
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Polka Dots (reinstated)
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Struthers Honey
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Hill & Pia Griffin
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We Elderly Care, Inc.
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Book: A PDF proof of the manuscript was received on July 19. Manager worked with the editors at Arcadia Publishing, Mimi Hardman, Bok Tower, Chalet Suzanne, Struthers Honey, and Alcoma Properties to complete the first edit of the book. After resubmitting, manager worked with the editor to complete the final edit. The book now goes into production for release on October 4, 2010. The next step will be working with the publisher’s marketing and sales team. They will “coordinate a plan for book release date, book sales, book signings, and all other marketing-related events.”
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Media Coverage/ Advertising/
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Wrote article for the Main Street News and posted on Main Street web site.
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Ads in Main Street News and Lake Wales News: Car Show
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Events: The Car Show was held on July 24th with good attendance of antique cars and spectators considering that the weather was bad at start-up then cleared for a nice evening.
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Discount Card: Larry and Cheryl Bossarte are working with Manager to recruit new members and get commitments of discounts from retail businesses and restaurants downtown for the “Main Street Preferred Shopper” discount card fundraiser. We are also working on restaurants outside of downtown.
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Virtual Tour:
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Editing Janie Howard Elementary School Virtual Tour video
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Budget: Created a new draft of the 2010 – 2011 budget to fit the $54,000 budget proposed by the city. Included with Progress Report for your approval.
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City Contract: Adjusted the CRA contract with the city to fit the new budget. Included with Progress Report for your approval.
Meetings:
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Board of Directors met July 9th
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Attended Chamber luncheon
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Attended Lake Wales Medical Center After Hours